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The Starbucks Recession, Dave Ramsey Implicated in Phantom Recession’s Impact on Starbucks, AKA - Fivebucks Den Starbucks recession, Dave Ramsey Involveret i Phantom Recession indvirkning på Starbucks, alias - Fivebucks

April 8th, 2008 | by admin | 8 april 2008 | af admin |

The first Starbucks recession Den første Starbucks recession

You know how all those Suze Orman/Dave Ramsey/David Bach types, when they talk about getting out of debt and saving some money, tend to start by saying you should give up that $4 cup of Starbucks in the morning ? Du ved, hvordan alle disse SUZE Orman / Dave Ramsey / David Bach typer, når de taler om at komme ud af gæld og spare nogle penge, er tilbøjelige til at starte med at sige, du skal opgive at $ 4 kop Starbucks i morgen? Well, Americans appear to be taking their advice, on a mass scale. Tja, amerikanerne ser ud til at tage deres råd, om en masse skala.

“You’ve got a consumer that clearly is under tremendous pressure,” said Howard Schultz, now 12 weeks into his second stint as Starbucks CEO, on a visit to Time yesterday afternoon. "Du har en forbruger, der klart er under et enormt pres," sagde Howard Schultz, som nu er 12 uger i hans anden trn som Starbucks CEO, på et besøg i Time i går eftermiddags. “For the first time in our history as a company, we have negative traffic this year vs. last.” "For første gang i vores historie som et selskab, vi har negative trafikken i år mod sidste."

Now Schultz surely has his reasons to paint Starbucks’ recent troubles as mostly recession-related and not the result of competition from Dunkin Donuts or, God forbid, McDonalds (where the coffee is, Schultz said, “swill”). Nu Schultz sikkert har sine grunde til at male Starbucks' nylige problemer som oftest recession-relaterede og ikke et resultat af konkurrence fra Dunkin Donuts eller, Gud forbyde det, McDonalds (hvor kaffen er, Schultz sagde, "køkkenaffald"). But he’s still got a front-row seat on the recession, which makes what he says interesting. Men han stadig har en front-rækken plads i recession, hvilket gør, hvad han siger interessant.

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